  Aveeno
Aveeno started in 1945 with Albert and Sidney Musher by creating a soothing
bath treatment. The brothers had a curiosity and interest in old botanical
remedies that led them to experiment with raw cereals. This led the way for them discovering a
100% collidal oatmeal, which is a natural bath additive used to soothe dry skin
and hold in skin's moisture. A dermatologist recommended brand, Aveeno continues
to research and look for new natural botanical additives that will provide the
best skin care.
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