  Agent Provocateur
Joseph Corre and Serena Rees introduced Agent Provocateur in 1994, a shop that carried high quality, creative designer lingerie. It was known as "the only truly credible lingerie brand on the fashion map and spawned the explosion of lingerie into the fashion world". The company continued to spark the media and soon began to launch books, shoes, jewelry, beauty products and fragrances that are sold in over 65 countries worldwide.
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